Digitalisasi Dakwah: Transformasi Strategi Pembinaan Keagamaan Remaja Melalui Media Sosial di Kantor Urusan Agama Kecamatan Penanggalan
Keywords:
Digital Da'wah, Generation Z, Office of Religious Affairs, Social Media, Religious Extension WorkerAbstract
This study analyzes the transformation of religious guidance strategies for youth by optimizing Instagram and TikTok social media at the Office of Religious Affairs in Penanggalan District, Subulussalam City. In the era of digital disruption, religious authorities face significant challenges in reaching Generation Z, who consume information in rapid, visual, and interactive patterns. Using a qualitative-descriptive case study approach, this research evaluates the transition from conventional-monologue da'wah to digital-participatory da'wah. Data was collected through digital activity observation, in-depth interviews, and analysis of engagement metrics on official social media platforms from September to October 2025. The findings indicate that utilizing innovative features significantly increases the reach of religious messages, achieving over 9,500 views within one month. This study concludes that integrating digital creativity can reconstruct the role of KUA as an adaptive center for community guidance. Practical implications emphasize the importance of enhancing digital literacy for religious extension workers to maintain the authenticity and moderation of content in cyberspace.
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